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Vibram is an Italian company based in Albizzate founded by Vitale Bramani. In 1935, the deaths of six of Bramani's mountaineering friends in the Italian Alps was partly blamed on inadequate footwear. The tragedy drove Bramani to develop a new climbing sole. Two years later, he patented his invention and launched the first rubber lug soles on the market with a tread design called the "Carrarmato", with the financial backing of Leopoldo Pirelli of Pirelli tires.