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Vibram stays at Cervinia with the truck Sole Factor at Maxiavala


Vibram stays at Cervinia with the truck Sole Factor at Maxiavalanche, scheduled from Friday 28th to Sunday, July 30th, for an appointment dedicated to mountain bike downhill lovers.

The competition, which is part of the Megavalanche circuit that Vibram sponsors, will be the benchmark for 300 bikers. The program provides the Trail 2 Cieloalto a very technical route that crosses a dirt road with gangways and complex passages.

The occasion is perfect for talking about the brand new Vibram Litebase, a technology designed to drastically reduce the weight of the sole, up to 30%, while maintaining the grip, traction and wear resistance characteristics of a sole Traditional Vibram. At the Vibram Sole Factor truck, which will be the base of Vibram for the whole week of competitions, Vibram staff will give the opportunity to present, test and preview the new technology. The first lucky ones going to the truck will also have the opportunity to transform their footwear by applying the Flow Genius LB sole, equipped with Litebase technology and Vibram Megagrip compound.

The Cervinia stage is part of the Vibram Sole Factor tour calendar, available on the
Vibram website, which promotes the project aimed at raising awareness to the importance of the sole as a key part of footwear.